Great news for restaurants that are tight on time - difficulty in finding time to post Facebook posts. Facebook has just added a functionality feature that allows you to schedule future posts. In other words, take 30 minutes or so and write your next 6-10 posts and then schedule them for future dates. Scheduling posts is managing the time. Just go to the status area and click on the clock and then choose your dates and times.
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Richard Shapiro has written a great book ... not just another book on how to create good service in your restaurant, but a book with a unique take on creating great service with a one-on-one personal touch.
The Welcomer Edge takes you through a number of business categories, especially restaurants and shows you what it would be like to get real service - above and beyond the level of, "Is everything okay?" Richard's viewpoint is that you should see your customer as a "person" first. He shares a number of his experiences in various retail shops, hotels, grocery stores and restaurants where he's been on the receiving end of indifference and a lack of interest from these businesses - all examples you and I have probably experienced - and have said nothing about or probably did nothing about.
In the book, Richard notes four personality types that, as a business-owner or executive, you may have working for you who are interacting with your customers: Welcomers, Robots, Indifferents and Hostiles. He shows you how to identify them, with specific characteristics of each.
Which personality types are interfacing with your customers and how many are responsible for return visits; how many for losing customers forever?
The Welcomer Edge takes you through the nightmares of customer service ... and what you can do about it to turn your restaurant into a great people place - a place where your customers actually feel like they have been appreciated.
This book, available at Amazon.com, gives you the opportunity to see your business in a different light ... and possibly a brighter one.
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Restaurant Marketing: Here are the 15 topics covered so far in the first quarter of this year in WOW, the subscription-based newsletter for restaurant owners and executives.
WOW is written exclusively for restaurant owners/ executives looking for an in-depth perspective on marketing their restaurants or hotels.
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Restaurant Marketing & Mobile Marketing: Everyone says you've got to "do mobile marketing" - yet they're using the term in a very generic form - much like, "you've got to do Internet marketing."
Mobile marketing goes much deeper than just sending out text messages.
I realized that from a great book, Go Mobile - co-authored by my friend Jamie Turner, founder of 60 Second Marketer, and Jeanne Hopkins, VP Marketing at Hubspot.
As a speaker, and while for years I've been involved in getting restaurants on-board with mobile apps and mobile websites, I still wanted clarity on what all was involved in mobile marketing - and how deep I should get into it for my audience and my clients.
As a restaurant, you're going to have to make the same decisions. How much time, money and resources do you allocate? And where's it going to come from? Of course, how will it affect your bottom line?
The fact is mobile marketing is an umbrella for a variety of concepts based on how you and your customers use cell phones and tablet devices for getting information and selecting restaurants. Some of the mobile concepts may be for you, some may not.
But some are "must-do's." I wrote about this extensively - "Peeling Off The Hype Of Mobile & What You Really Need To Know, Right Now" in WOW - my subscription-based newsletter for restaurant owners and executives.
Go Mobile lays the foundation for all you need to know about mobile marketing and making an informed decision on getting involved, even with the digital assets you currently have.
In today's complex marketing landscape, it's critical to stay one step ahead - and with your customers already "doing mobile," you may need to get up to speed right away. If so, Go Mobile is the bible to help get you on that fast track.
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Today's the big day that Facebook converts to its timeline version.
Still a work in progress and cover art will chane regularly, here's my RestaurantMarketing Facebook timeline page - www.facebook.com/restaurantmarketingcoach
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Insights, adventures & mis-adventures in Restaurant & Hospitality Marketing from Joel Cohen, one of the country's top marketing authorities.
Contact via email: (written out in full to prevent spybots) jcohen at restaurantmarketing dot com
